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Eloise Necklace - It's Especially Lucky LLC
Eloise Necklace - It's Especially Lucky LLC

Build a necklace that tells your story

Choose a chain, add charms, and create jewelry that’s uniquely yours

Build Your Custom Necklace

Charm Lock Options

switch out your charms whenever you like

Lucky Lariat Rope Necklace - It's Especially Lucky LLC
Lucky Lariat Rope Necklace - It's Especially Lucky LLC
Add Charms

Lucky Lariat Rope Necklace

$50.00

3 colors
Nila Lock Bracelet - It's Especially Lucky LLC
Add Charms

Nila Lock Bracelet

$55.00

Layla Lock Necklace - It's Especially Lucky LLC
Add Charms

Layla Lock Necklace

$75.00

Naz Lock Bracelet - It's Especially Lucky LLC
Add Charms

Naz Lock Bracelet

$55.00

Lena Lock Necklace - It's Especially Lucky LLC
Add Charms

Lena Lock Necklace

$65.00

Tara Lock Necklace - It's Especially Lucky LLC
Add Charms

Tara Lock Necklace

$65.00

Emilia Lock Necklace - It's Especially Lucky LLC
Emilia Lock Necklace - It's Especially Lucky LLC
Add Charms

Roya Lock Necklace

$65.00

Travel Lover Charms - It's Especially Lucky LLC

Travel Lover Charms

$20.00

Mini Charm Favs - It's Especially Lucky LLC

Mini Charm Favs

$15.00

Sporty Spice Charms - It's Especially Lucky LLC

Sporty Spice Charms

$20.00

Match Charms - It's Especially Lucky LLC

Match Charms

$20.00

3 colors
Lucky Letters - It's Especially Lucky LLC

Lucky Letters

$30.00

Lucky Numbers - It's Especially Lucky LLC

Lucky Numbers

$20.00

Beach Lover Charms - It's Especially Lucky LLC

Beach Lover Charms

$15.00

Jewel Cross Pendant - It's Especially Lucky LLC

Jewel Cross Pendant

$30.00

New Favorites

Lucky Fish Necklace - It's Especially Lucky LLC
Lucky Fish Necklace - It's Especially Lucky LLC
Limited

Lucky Fish Necklace

$78.00

5 colors
Lucky Lariat - It's Especially Lucky LLC
Lucky Lariat - It's Especially Lucky LLC

Lucky Lariat

$120.00

3 colors
Jocelyn Bead Necklace - It's Especially Lucky LLC
Jocelyn Bead Necklace - It's Especially Lucky LLC

Jocelyn Bead Necklace

$65.00

Fish Gem Pearl Necklace - It's Especially Lucky LLC
Fish Gem Pearl Necklace - It's Especially Lucky LLC
New Fav

Fish Gem Pearl Necklace

$75.00

Turquoise Fish Pearl Lock - It's Especially Lucky LLC
Turquoise Fish Pearl Lock - It's Especially Lucky LLC
New Fav

Turquoise Fish Pearl Lock

$85.00

Beaded Fish Necklace
Beaded Fish Necklace - It's Especially Lucky LLC
New Fav

Beaded Fish Necklace

$120.00

The Ever-Changing Charm Necklace

Never Wear the Same Necklace Twice

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"loved picking our charms and creating a necklace no one else has!"
"I could not pick my own charms so the ready made charm necklace was perfect!!"
"Becoming a Mom later this year."
"I went to UGA so the mini bulldog and football charm is a must."
"we needed the perfect friendship bracelet."
"added an apple charm since I am a teacher"
"I literally drove 2 hours to come to this pop-up!!"
NYC Charm Necklace - It's Especially Lucky LLC

Build your custom charm necklace or bracelet

go to custom builder

Meet Yasi

founder & designer

Yasi built It's Especially Lucky from her college apartment in downtown Athens and turned it into one of Atlanta's most cherished jewelry experiences. She's a builder, a host, and a connector at heart, and the brand reflects everything she believes: that jewelry is self expression, that community is everything, and that the best moments in life deserve to be marked.

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Now find us at Ponce City Market inside Citizen Supply (675 Ponce de Leon Ave NE Atlanta, GA)

Monday-Tuesday CLOSED

Wednesday-Thursday 12pm-7pm

Friday-Saturday 12pm-9pm

Sunday 12pm-6pm