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The Ever-Changing Charm Necklace

Never Wear the Same Necklace Twice

Meet Yasi

founder & designer

Yasi built It's Especially Lucky from her college apartment in downtown Athens and turned it into one of Atlanta's most cherished jewelry experiences. She's a builder, a host, and a connector at heart, and the brand reflects everything she believes: that jewelry is self expression, that community is everything, and that the best moments in life deserve to be marked.

Now find us at Ponce City Market inside Citizen Supply (675 Ponce de Leon Ave NE Atlanta, GA)

Monday-Tuesday CLOSED

Wednesday-Thursday 12pm-7pm

Friday-Saturday 12pm-9pm

Sunday 12pm-6pm